Today, the majority of online marketers get attracted to popular social media platforms, like Instagram. This social media platform offers ample social networking scopes, helps boost organic traffic, and generates user engagement. Considering the latest statistics, Instagram helps to provide the best conversion percentage. That’s why the smart website designers want to integrate the Instagram feed on their website design for harnessing the advantages of both platforms.
Numerous statistics reveal Instagram’s growth rate and stellar performance both as a marketing tool and a social media platform. About 51% of the Instagram users stay active on Instagram daily, and close to 35% log in daily to check the necessary updates. Additionally, close to 60% of the users reported that they could trust Instagram to know more about a brand or product.
Instagram and website design basics
Today, close to 71% of USA-based organizations are using Instagram to promote and market their services and products. For this, they often try and increase their follower base and Instagram. One of the effective ways to do that is by joining hands with companies that help you purchase Instagram followers and likes. To know more about this, you can check out insta4likes.com. The companies will help you with a particular number of follower count and like you to choose depending on your requirement. It is good to buy followers in small counts instead of a bulk amount, as that would be more credible for your audience to believe.
However, that aside, it is also essential to pay attention to Instagram design. You can use the following design tips to boost your current website design template and attract more followers and clients.
- Your website design should be uncluttered and straightforward.
At all times, your website design should be clutter-free and easy to use! Minimalistic aesthetics is always more appealing than cluttered website design. It helps the users and customers browse your website and discover the brand or marketing message. You might want to redesign the site by reducing the pointless clutter that already exists. It would help your website to load fast and have a clean, functional layout. It would be best if you also attracted followers on Instagram on an end-to-end basis. For this, a simple and clutter-free design will attract online users, and they would get keen to browse through your website and check out your Instagram profile as well.
- Add fast and easy to navigate features
Online users and visitors are always in a hurry! The attention span for the online audience is less. If there are extra and useless navigational buttons, they would want to refrain from that. And if your users have to visit other sites to collect data about you, you must redesign the navigation features. Once your website opens, the navigation menus should be visible without any extra frills, as that would waste the users’ valuable time. Keep the buttons standard so that people don’t get confused as they use them.
- Choose colors wisely
You must choose the correct colors for your website design so that it gains maximum attention. Randomly selecting colors will not help! The colors should resonate with your brand theme, logo, and a unique message. There would be several interface elements and essential buttons on the website. It is necessary to use contrasting shades to get the user’s attention. You need to select the bright color palette that instantly grabs the visitor’s attention. It is one of the best ways to win more followers on Instagram.
- Smart CTA (Calls to action)
You need to have a smart CTA button on your website to urge the followers and online users to decide and take action! It could be to make a purchase, subscribe to the blog, download a PDF document, and the like. The CTA buttons should be bold and attractive, without getting over the top. The objective is to grab people’s attention so that they don’t confuse it with something else.
- Add high-end images and videos
Visuals can narrate your brand story better than just words. And your website design should a balance of words and visuals. For this, besides counting on original, informative, and entertaining content, you need to choose high-end videos and images. Without proper videos and pictures, your customers would feel lost in your website and might digress to another site, which will not be suitable for your online engagement and SEO. Take time to choose the images and videos you want to add in with the text. Simultaneously, compress the size without affecting the video or image quality, so that the website loads correctly.
Your website design and Instagram business profile layout must have a similarity in aesthetics. It will impress your followers, customers, and potential users. If you want to accomplish that, the guidelines mentioned above will help you.