Local and regional advertising are powerful methods of spreading a brand to a specific demographic. This is a cost-effective way of growing awareness within a certain geographical location that allows you to focus your time and money in an effective way. When it comes to understanding how to advertise locally there are a couple of powerful tools that you can utilize. One of those tools is taxi advertising. This form of marketing has been around for decades and is still a highly effective way to spread your brand awareness to a localized area.
If you have been curious about taxi advertising, here is everything you need to consider to see if this form of marketing is right for your brand.
What Exactly is Taxi Advertising?
Taxi advertising is a form of OOH, which stands for out of home, advertising that has a lot of unique benefits. This kind of advertisement uses the mobility and visibility of the taxi cab to push a brand’s awareness to a centralized location.
This can be highly effective for getting brand awareness pushed throughout an entire city and works functionally as a powerful tool for local advertisement. Taxi advertising can also be dynamic and look a lot of different ways. Traditionally, taxi advertisements have most popularly been box-style advertisements that are placed on the top of a taxi cab. This kind of advertising scheme is still used to this day, but thee are also a few other dynamic options to choose from.
Digital Panelling
Because digital panels are becoming so much more prominent in OOH advertising and are widely accessible for brands, using digital panels is a great option for taxi advertisement. These panels can typically be seen inside a taxi cab showing out through a window. With a bright color and great design, this is a great way to advertise a logo or specific brand. This isn’t the best way to put a lot of information or a more complicated graphic into play, however just because of the limited space. Taxi advertising could also be great for promoting services such as those that buy junk cars
Car Wrap
Taxi advertising can take advantage of car wraps which cover a large portion of the cab itself in the advertisement. This is definitely the best way to have the largest canvas to play with when it comes to taxi advertising, however, it doesn’t necessarily mean it’s the most effective. When designing a car wrap, you have to make sure that you are utilizing a design that doesn’t just make the taxi cab look like it has a weird paint job.
These car wraps can encompass a single compartment of the cab or the entire thing. Regardless, a smart design paired with great branding can make this method of taxi advertising really effective.
What Are the Main Advantages of Taxi Cab Advertising?
The main advantage of taxi advertising is typical that this is a powerful and effective form of OOH that can be accomplished at a more sustainable rate. Taxi cab advertising has the benefit of exposing brands to literally thousands of people every day, however, they typically are not as expensive as other forms of OOH like billboard advertising.
This can be a huge advantage for smaller brands that may not be able to afford larger campaign strategies to still get exposure on a massive scale.
Who is Taxi Advertising Not Good For?
The smaller price point compared to large digital panels, or expensive billboards may be appealing, but taxi advertising int’s for everyone. The obvious locations that wouldn’t benefit from taxi cab advertising would be locations that simply do not have viable taxi services. Going a bit further, smaller urban areas that may have larger populations and some taxi services may still not be as great a tool.
Where is Taxi Advertising Most Effective?
The most effective areas for taxi cab advertising are going to be areas with high volumes of traffic, specifically over short distances. These are typically areas of new airports in large cities like Chicago, New York City, or LA. Shopping centers and tourist areas are also great places for taxi cab advertisements because they are frequently heavily used by taxi services.
Conclusion
These services are a great way to let tourists and locals alike know about what is happening close by. While national brands can utilize tax advertising, and do, this method of marketing is powerful for the local scene.
Broadway musicals use taxi advertising to alert people to what’s happening in a broad way, the same way that Los Vegas casinos use it for their marketing up and down the strip. In highly trafficked areas, taxi advertising is a great option for smaller businesses that may not have the budget for huge billboards or expensive digital panels. By using tax cabs as your mobile advertising service, you are impacting the people in the direct vicinity of your brand on a massive scale.